What is Reputation Management? From a PR point of view has a reputation as a leader most powerful asset. Understanding the elements of the call will result in economic crisis management, developing media strategies for your business and strengthen public confidence in you and your company. Is "reputation management" has become a buzzword in public relations circles. The idea that reputation must be controlled also means that reputation to be included as CEO knnen.Ihr goal should be to build up your reputation, not to "manage" or contained. In the world of PR, a whole industry has attempted to, they need to convince decision makers grew "reputation management." Reputation and become overanalyzed overintellectualized.In fact, reputation on the proven principle of the business holding on to your company's central Werten.Bauen your reputation Each press release, media interview, engagement, product launch, employee forum – even shaking every hand – all for building Call beitragen.Public Relations is a corporation of the primary call-building tool. PR ensures that the name of your company is a known quantity, you get your advice and opinions in the public and bring your face always in the center, if your industry or your company in the media ist.Die two most important elements to your reputation as a CEO effects are the quality of your relationships – with customers, employees, shareholders and the media – and the quality of your Kommunikation.Beginnen you with the basics: It is important that a CEO is intimately familiar with the company's mission statement. With the ability to easily relate to your mission statement any action or communication – is the basis for the establishment and maintenance of a very prestigious reputation – you or your company's sein.Talk The Talk of your Mission Statement and then walk the walk. If your company is committed to the green movement, for example, could be to illustrate this by lowering the air conditioning, power up recycling efforts and driving a hybrid car. But if your product is shipped cross-country through irregular semi-trailers, betrayed the public trust in your company by Warren Buffett has mixed Nachrichten.Betrachten who, incidentally, is quoted as saying: "It takes 20 years to build a reputation and 5 minutes to ruin it. " No matter the circumstance, the year or place, he always says the same thing. "I am a value investor, seeking long-term value creation" His message never waivers and thus he is willing to answer all questions at any time. No one can ever tell buffets sends mixed messages, has a hidden agenda or talks a good game. What he says is always the same, clearly and consistently communicated over and over again is easily and consistently werden.Dadurch ensure that there will never be a need to "manage" your reputation. Why? In a word: Authentizitt.Wenn your company does not have a mission statement that clearly communicates its vision and values, then, when a friend of mine says, "It is time for a three-day retreat." Executive accessibility and access SichtbarkeitDen Third on the media leads to public confidence in you and your CEO Unternehmen.Savvy not behind closed doors, hide corporate "spokesman" or impersonal "statements to the press." Savvy CEOs show their faces in the office and to the public. You speak and listen to press conferences, and issues in the open, in front of the cameras, before the public, and thus generate public confidence. Do not be shy, uncomfortable questions, to educate the public and is respected, that attitude einzunehmen.Executive CommunicationsManchmal, as leaders we have forgotten that the communication includes both listening and speaking. The dialogue is of crucial importance, because it is in public relations and customer brand loyalty and increased longevity added to your message via the forum of ERGO.Ihre is in-house PR campaign is a priority one of the most cost-effective measures you can take to support and improve the reputation of your company. If you are visible and accessible to promote and slightly geworden.Unternehmensrichtlinien discussions, your staff and your Board of Directors of your biggest supporter and mouthpiece should be in sync with what you say, your employees as well. If you support cancer awareness as part of your mission statement, make sure enable and encourage employees time away from their desks for cancer screening. Consistent messages – in words and deeds – you strengthen your Ruf.Projizieren you the correct rate BotschaftWie tailor the right message to the public? Ask yourself what you want to achieve. Are you good news about productivity in the enterprise? To address high-profile resignations have you? If you have just signed new contracts with China? Have you finished cleaning up the asbestos found in one of your factories? Remember that, if the communication does not go directly and consistently, news down, filtered and only in that old game "whisper down the lane," which is said first which is never heard if it is not communicated directly mgen.Keep it simple. Remember, your business model. If the principles of the mission statement and live close your company consistently accompanied by this philosophy, no one you can not make a question to answer, no external force is ever asked, in an action which, in contrast to her ist.Wenn you ever even or your company off course, go back to your mission statement. Its model is the message you give to your communications department, which is the basis of their PR and marketing plan. It's the same conversation you have with your employees and that is how about the company they work for, are sprechen.Die company's vision and core values always at the top of every level of communication. It is the position that you will with your clients and this position is on your promise to ihnen.Verantwortung nehmenes nothing more tasteless and phony as a CEO, whose first response to a media crisis is excuses. Always remember, when it comes to PR and reputation, is the first line of defense to live up to the leadership role with which you entrusted habe.Heutigen MedienlandschaftDie biggest change we have seen in today's media landscape over the past few years, is the speed and ease at which everything in the public these days. Today there is no downtime between what we say or do, and how and when it goes public. Suspended * blogging bloggers Southwest Airlines when the company refused ostensibly an overweight man with hepatitis C can board a flight if he two seats, even bought, even though he had gained weight because of illness and was traveling on a life-saving surgery. * bloggers fake blogs, that a prominent public relations firm was created to exposure to the reputation of their clients improve Wal-Mart . The blog was supposedly real-life fans of Wal-Mart posted werden.YouTube * This video shows the Taco Bell rat-infested New York City locale was on YouTube within minutes of the rupture history geschrieben.MySpace * All political candidates have MySpace pages . Search engines * Search engines like Google make it impossible to hide anything because their caterpillars are constantly at work scrambling through messages, blogs and YouTube postings. Bloggers and online writers are too busy on the link to other relevant Websites.Krisenmanagement – 8 tips for dealing with a crisis Everybody always thinks of reputation when it comes to managing a crisis. Let a few basics. The speed is happening in the news, and our direct access to it increases the chances of a CEO with a media crisis on his or her Hnde.Hier eight tips for dealing with them are based on the simple actions. * Mantra Mantra for crisis management is to tell all, tell it fast, to tell the truth. Otherwise the crisis will continue with all its implications for you and your company's reputation will be damaged over and over again. * As mentioned above, information is distributed these days with the speed of light, but some of it is based on hearsay. Sometimes it's almost like the water cooler exploded on the Internet, and people gossip now in a more public forum. Your response to crises must correct address and all rumors and hearsay. * It does not matter what the company created crisis, or whether the allegations are true or false, you need front and center as soon as possible to get. The problem right away and support your position with visible actions. Make sure your verbal communication and the appropriate measures in accordance with the company's core values are positioned. Remember that the mission statement? * If you are front and center, remember to tell the good news first, followed by the bad news. * The PR is a distinction between "opinion" and made "faith." Opinions are easy to change, but it's a rare chance to change a belief. How to crisis situations with this thought. Change the public perception, while it's still on the mind level. * Consider a public forum on your site, or hang a bulletin board where customers and / or employees can ask questions and make comments. Starbucks has a section on their website where they actually talk rumors about the company. By providing a public forum, two positive impressions are made about your company: Do not be afraid to draw attention to the fact that rumors are a part of the business to move, and you realize that pieces of information and thus false rumors Nip are in the bud. * Hidden Agendas. If you have one, sooner or later, or it will be revealed. The fear that comes out of hiding to do something makes it all wrong and sets in motion a series of measures that will be very difficult to resolve. * Think of the 55/38/7 rule, developed by Albert Mehrabian: 55% of communication is based on the physical behavior that is 38% how you sound, and only 7% is what you sagen.ZusammenfassungDas supreme principle, to I too run my own business and our clients campaigns is that all public relations fall into the category of call "management." In every respect, and communication affect public perceptions. For the sake of clarity, consistency and authenticity. If you lose your way all along the line, go back to the basics.